WhatsApp is one of the most popular and trending mobile messaging applications with more than 50 million monthly active users in the country. WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. And it is no more just the youth who are using this application, the middle aged as well as the older folk, too, are increasingly preferring mobile messaging services like WhatsApp over SMS. Many use this App for Chatting, Sharing information, Group Conversations, Messaging and we are also facilitated with new features in whatsapp like Whatsapp Voice Calling and Whatsapp Web which make us get connected with our beloved once in the very convenient and flexible way.
WhatsApp is one of the largest mobile-focused messaging service which has largest reach in the Indian app economy amounting to 76% Among chat apps, Google Hangout stands second with a reach of about 25% and WeChat has a reach of 22%. Clearly, WhatsApp is much ahead in the pack of messaging applications. It has more than 50 million monthly active users in the country, the consumer behaviour on this app is quite significant to watch for as it is very much user friendly. Here are few facts many of us are not aware of Whatsapp which we regularly use in our daily life.
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